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Soil (the Container)
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Root (The Groundwork)
- Meeting the Root (8:07 + Journaling Time)
- Cultivating Plant Connection
- Identify your Values
- Vision + Mission (27:42 + Journaling Time)
- Defining Your Success (15:26 + Journaling Time)
- Making Friends with your Fear (37:35 + Journaling Time)
- Identify your Resources (36:51 + Journaling Time)
- Further Reading
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Stem (The Structure)
- Meeting the Stem (10:15 + Journaling Time)
- Garbling your Goals (9:34 + Journaling Time)
- Your Business Plan (26:23) (20:17)
- State and Local Regulations (25:57)
- FDA Good Manufacturing Practices (cGMP) with Guido Masé (2:14:52)
- Labeling and Claims with Zoe Gardner (1:38:20)
- Banking + Accounting (27:38)
- Insurance (19:07)
- Tech Tools for Automating your Business (58 mins)
- Further Reading
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Flower (The Expression)
- Meeting the Flower (10:34 + Journaling Time)
- Your Ideal Client/Customer Archetype (22:29 + Journaling Time)
- What’s your Story? Crafting your Message (30:21 + Journaling Time)
- Writing Compelling Copy (13:34)
- Visual Branding (26:57)
- Social Media Marketing with Kendra Losee (1:33:39)
- Marketing Strategies (29:18 + Journaling Time)
- Editorial Calendars (21:31)
- Further Reading
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Fruit (The Harvest)
- Meeting the Fruit (17:23)
- Your Money Story (28:45 + Journaling Time)
- Setting Prices to THRIVE (27:37)
- Receiving and Gratitude (20:39 + Journaling Time)
- Hiring Help (22:14)
- Affiliate / Referral Programs (17:57)
- Retailer Relationships (15:16)
- Platform Sharing: Events, Podcasts, Blogs (19:43)
- Reciprocity + Accessibility (21:53)
- Further Reading